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May 24, 2017

Director of Agriculture Chris Chinn Unveils MORE, Outlines Vision for Missouri Agriculture

Missouri won't settle. That's the message espoused by the Missouri Department of Agriculture's MORE campaign, announced today by Director of Agriculture Chris Chinn and Deputy Director Garrett Hawkins.

JEFFERSON CITY —

Missouri won't settle. That's the message espoused by the Missouri Department of Agriculture's MORE campaign, announced today by Director of Agriculture Chris Chinn and Deputy Director Garrett Hawkins. MORE outlines the vision for Missouri agriculture under Gov. Greitens’ and Director Chinn’s administration. 

"From day one, we have been putting the wheels in motion to announce our vision for Missouri agriculture and today we are so excited to unveil our plans for enhancing the quality of life in rural Missouri and building on the proud tradition of our farmers and ranchers," said Director of Agriculture Chris Chinn. "We are focused on answering one main question "what will it take to be more?"”

The department will meet challenges in the agriculture industry by focusing on four pillars: feed MORE, reach MORE, connect MORE and empower MORE. 

  • feed MORE: What will it take to feed one more family?
    If farming has one overarching purpose, it’s to feed people. Food is one of the most basic human needs, but for some Missouri families it’s not a given. We believe we can make affordable, nutritious and safe food more available to Missouri families.
  • reach MORE: What will it take to reach one more consumer?
    From peaches to pork, Missouri farmers raise the highest quality food products in the world while being good stewards of our natural resources. Rebuilding the trust in food decisions is essential. We believe we can reach more consumers with the positive story of Missouri farm families.
  • connect MORE: What will it take to connect one more community?
    Rural communities are at a competitive disadvantage when it comes to business development, healthcare, education and farming technologies because of a lack of high-speed Internet. We believe we can connect every last mile in more Missouri communities.
  • empower MORE: What will it take to empower one more farmer?
    One thing is clear: farmers just want to farm. They are the true experts in animal care and agriculture stewardship. We believe we can empower more Missouri farm families for generations to come.


From a thorough regulatory review to ensuring every last mile in Missouri has high speed Internet access, MORE will be the vehicle to improve the quality of life in rural and urban communities. 

Additional information about the department’s MORE campaign, including video and audio assets, is available at Agriculture.Mo.Gov/more.

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